One Last Gift From Toys R Us: 3 Strategies to Avoid the Same Fate

Once an iconic presence in my life, Toys R us was the “go to” toy source when my now college junior was in search of the perfect birthday gift or ideas for his Christmas list. I remember walking the aisles with him in search of the best action figure or latest toy as seen on television. Each year, we would take his Christmas list, fight the crowds, and stand in long lines to spend money at this now dead company. It seemed like every friend’s birthday party was preceded by a trip to Toys R Us to find a cool toy. To be brutally honest, I am saddened but not surprised at the passing of another corporate megabiz....

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