Helping Companies Rethink, Recover & Refocus on the Future

Three distinctive individuals can exist in a typical organization based on activity, attitude, and contribution to the collective work. These individuals rarely identify themselves as one or another, yet all three persist organizationally. They do not wear tee shirts for identification, yet you will recognize each one once a description gets provided. Ironically, most organizations never discuss or acknowledge the separation of these identity groups. Self-examination and a candid workforce will help you discover where most team members fall within this analysis.

One specific identity group is called "Seaweed." Just as seaweed does in nature, these individuals move with the current. They go with the flow. They exert nothing positive or influential, and offer little resistance to either positive or negative situations within the organization. Not only that, but they do not "rock the boat." They come to work and do the job they get paid to perform.  

Seaweed is necessary to your organization because they provide the bulk of the effort to get things done. No fanfare or exciting changes result from the daily grind they deliver. Call them the Honda Accord or the Toyota Camry for the organization. They are nothing fancy but very dependable. Their mediocrity humbles them. Being risk-averse, they will rarely speak up, even in the face of organizational failure. They are like sheep and will move in whatever direction they get pushed.

Another identity group for your organization is the "C.A.V.E. people." The word cave is an acronym resulting from Citizens Against Virtually Everything. These individuals are never...

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