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Video sales meetings have become an integral part of the sales process, especially in the wake of the COVID-19 pandemic. With remote work becoming the norm, sales professionals must know how to conduct effective video sales meetings to build relationships, close deals, and achieve sales goals. This article will discuss some best practices for having better video sales meetings.

Prepare Ahead of Time: Just like in-person meetings, and it's crucial to prepare for video sales meetings in advance. Sales professionals should create a detailed agenda for the conference, including the purpose of the meeting, the topics on the agenda, and the desired outcomes. They should also share the plan with the participants before the meeting, so everyone is on the same page.

Additionally, it's essential to test the technology and ensure everything works correctly. Sales professionals should ensure that their internet connection is stable, their camera and microphone are working, and the video conferencing software is up-to-date.

Establish Rapport: Building rapport is essential to any sales conversation, and video sales meetings are no exception. To establish a connection, sales professionals should greet their clients by name and make small talk to break the ice. They should also maintain eye contact by looking directly at the camera instead of the screen.

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